Research and Studies of On Hold Messaging "Executives spend 15 minutes a day or 68 hours a year on hold." - USA Today
72% of first time callers who hang up will go shop your competition – Sales & Marketing Management Magazine
After only 58 seconds of silence the average caller perceives they have been on–hold for 2-3 minutes – Independent Research
"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association
"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center
Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. - Infomax, Inc.
85 to 88 percent of callers prefer on-hold messages to silence - (Cellular Marketing Magazine, and Teleconnect Magazine, respectively)
On-Hold Marketing Orlando
On hold messaging is a professionally produced audio program played through a telephone system specifically for callers who are on hold. The program combines the spoken word with a musical background, which we call the narrative and the music bed. Professional voice artists voice the narrative, and each program lasts about 6 minutes, looping continuously.
Because your on hold advertising becomes part of your marketing and advertising, it should be updated periodically to keep pace with your Orlando business and your callers.
On Hold Messaging and Advertising: The Benefits
On hold messaging offers clear benefits over a silent on-hold experience:
Fewer hang-ups—callers will hang up on silence, fearing they’ve been disconnected.
Fewer complaints—callers perceive a shorter wait when they have something entertaining and informative to listen to.
Greater exposure—callers hear current information about your services and products.
Research supports these facts, so turn your customers’ on hold experience into a win-win situation.
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