Prevailing business wisdom:
Your brand (whether organizational or personal) is the image and expectations you create in the minds of consumers (customers/clients or prospective employers).
Consider this alternative idea:
Your brand is less about what you say and more about what you consistently do.
Branding to have any meaning and sustainability has to be more than a marketing or public relations exercise. A brand is a promise that you consistently deliver on - that relates to and is built upon who you are (as an individual or as an organization.) To change perception, you first have to change behaviors.
In this New Year, consider what it looks like for you to take charge of your brand. Bring greater alignment between what you do and what you say. And set yourself up to close 2012 with exceptional success...and significance.
Bizimage Marketing Contributor
Owner-Accelera Consulting Group