What if commercials really did talk to you? What if a familiar spokesperson addressed you by name and responded to your thoughts and feelings. In what is definitely one of the more creative social media ad campaigns in a while, Old Spice is doing just that. Its shirtless, muscled spokesman, the Old Spice Man, is shooting YouTube videos in response to people’s Tweets. Many oft these are well-known people with tons of followers like Kevin Rose and actress Alyssa Milano, who retweet the videos and spread them virally.
For instance, Digg founder Kevin Rose Tweeted out that he was sick, and in response the Old Spice Man created the video embedded below, in which he tells Rose that he has never had a fever himself because his body is “98 percent muscle.” He even talks to Rose in binary code so that Rose can understand, to which Rose responded on Twitter:
HOLY SH*T, best get well video EVER from the old spice man!
This is what its all about!